As 2015 continues its journey into 2016 it would appear to be an excellent time to share some more good news with all of you out there about the state of the UK’s motor manufacturers. MotorMartin has spent a fair amount of time this year discussing the growth of MG Motor UK as well as highlighting the timely revamp of both the MG6 and MG3 in these very pages. See https://motormartin.wordpress.com/tag/mg/ for posts.
As another year draws to a close, MG Motor UK has taken a moment to reflect with MotorMartin on what achievements 2015 has brought about, before sharing their thoughts and aspirations for 2016.
MG Motor UK has said that this year has seen another significant step in the growth of MG, with the launch of the new MG6, a rise in MG3 sales and new additions to the dealer network.
At the beginning of the year, the manufacturer celebrated a record first quarter when sales boomed and made it the best since the new MG company was formed. This saw the 2014 achievement of ‘fastest growing automotive brand in Britain’ carry over into 2015. Throughout the year, sales have continued to grow and MG reached 3,000 registrations this month.
Highlighted by MotorMartin has been the fact that one of the reasons behind the MG’s expansion has been the growth of their dealer network. A number of locations, across the UK, were identified as open-points at the beginning of the year and these are becoming filled as more and more dealers join the network. MG was pleased to welcome the following new dealers this year: Central Garage Galashiels; Cumbria MG; Normandy Garage; Roadworthy Bristol; Teeside MG; Frasers MG; DRM Motors; Budgen MG; Blights MG; Nathaniel Cars; NT Shaw of Louth; Mellons MG; and the most recent Northgate MG.
Another key addition to the network was the opening of the flagship showroom in Piccadilly where I hope to visit in the future. This showroom, which officially opened in July, was a significant move for MG. Placing the flagship store in the heart of London shows a commitment that the brand is here to stay. The showroom has already welcomed thousands of people through the doors, all eager to find out what is going on with the brand.
Some news MG has been able to share with them is how it has been recognised in national surveys and awards. In April, the Auto Express Driver Power Survey saw the MG3 riding high after customers voted it the tenth best car to own; placing MG in the top 10, out of 200 cars, for the second year running.
In September, the MG6 S scooped the ‘Under £17,500’ class winner award at the Caravan Club Towcar of the Year event. The MG6 was praised for its ‘more-than-capable’ towing performance and impressive boot space.
Customers, who chose to buy an award winning MG this year, will no doubt have benefitted from the great deals that have been running throughout the year; such as the hugely popular 0% finance deal and the minimum £2,000 part-exchange offer.
More deals like these will be sure to continue on into the New Year, when new models will arrive. The 2016 MG3, which was launched in November, will carry over into the new year along with the highly-anticipated SUV; which is due to launch next spring. This new model is an exciting time for MG and will further demonstrate that the manufacturer is here to stay.
Two other announcements MG made in 2015 support this. In March 2016, MG Triple Eight Racing will once again join forces to race it out in the Dunlop MSA British Touring Car Championship for another three seasons, and in June, MG will be displaying its model range at the London Motor Show in Battersea Park.
Matthew Cheyne, MG’s Head of Sales and Marketing, said: “MG has come a long way in the last 12 months and we are showing a number of commitments to the brand being here to stay.
“Looking ahead to 2016, we know that it will be another exciting year. We have many reasons to be excited, particularly the arrival of our new model. We want to thank our loyal customers for their support, and we look forward to welcoming new ones to MG next year.”
Watch below as The Manufacturer UK visited Longbridge a few months ago and watch a truly modern manufacturer in operation.
All in all MG Motor UK is feeling very happy with themselves right now and who can blame them. With the new SUV arriving in the Spring, as previously stated, recognition and therefore sales, can only continue to rise as the company moves forward into the opening months of 2016 and MotorMartin will be with them every step of the way.
Where will you go?