News: TWO YEARS SINCE LAUNCH AND THE MITSUBISHI OUTLANDER PHEV HAS CREATED A WHOLE NEW MARKET SECTOR

In MotorMartin’s recent post regarding the latest range of special offers and incentives launched by Mitsubishi to increase footfall into their dealers https://motormartin.wordpress.com/2016/04/08/news-great-offers-to-warm-to-across-the-mitsubishi-vehicle-range/?preview=true MotorMartin discussed how he had driven down to Bridge End to test the 2016 Outlander PHEV, the incredible hybrid revamped for 2016.

And now, Mitsubishi have taken on the job of celebrating this amazing, technological achievement. Launched on this day back in April 2014, the award-winning Mitsubishi Outlander PHEV has effectively defined the emergence of the UK’s plug-in hybrid sector. In 2013, the year before its arrival, the total plug-in hybrid market across all marques stood at just 989. Amazing.

Yet just two years on, there are 21,053 Mitsubishi Outlander PHEVs on the UK’s roads.

image

Lance Bradley, Managing Director of Mitsubishi Motors in the UK, shared with MotorMartin that: ‘Introducing new technology is very challenging and to sell over 21,000 Outlander PHEVs in the first two years has been an incredible achievement.’

image

‘People are being increasingly attracted to environmental vehicle performance and the economy it delivers. However they still want to have a car that is great to drive and doesn’t cost significantly more than an equivalent traditional petrol or diesel powered car.’

Continuing the success story, MotorMartin has been informed that in the first three months of 2016 total market registrations of plug-in hybrid passenger cars are 7,468. Over half of which (52.3%) are Mitsubishi Outlander PHEVs.

In two short years Outlander PHEV sales have overtaken every other plug-in hybrid and pure electric car, even passing vehicles that have been around since 2011 such as the Nissan Leaf. And the biggest surprise of MotorMartin’s recent drive of the PHEV was just how conventional the Outlander was to drive whilst still delivering amazing fuel economy.

Unsurprisingly therefore, the Outlander PHEV has become the UK’s number one choice.

It’s not difficult to see why it is proving so popular. As Mitsubishi state, it boasts impressive fuel economy and ultra-low emissions – in a vehicle with the go-anywhere ability of four-wheel-drive. Combining electric and petrol power it has a range of 541 miles – 32 miles in electric mode alone, which is more than enough to accommodate the average daily commute.

A quick watch of the following film provided by Mitsubishi from their excellent YouTube channel showing the technology underneath the PHEV is well worth a view below.

As well as its official fuel consumption figure of 156 miles per gallon, the Outlander PHEV’s low emissions of just 42g of CO2 per kilometre mean there’s no vehicle tax to pay. It is exempt from the congestion charge and it qualifies for the Government’s £2,500 plug-in car grant. In addition, company car drivers can reap the reward of low Benefit in Kind tax (BIK), meaning a virtual pay rise of several thousand pounds per year.

So there you have it. A car that in two short years has given people a reason to look at a realistic alternative to diesel and petrol power alone, yet still delivers, through exceptional engineering, ‘real life’ motoring capabilities.

A stunning achievement Mitsubishi. Very well done.

Where will you go?

Advertisements

Leave a Reply