News: FORD EDGE ONLINE CONFIGURATIONS TOP 60,000 IN THE UK AS RIGHT-HAND-DRIVE PRODUCTION BEGINS

It appeared to MotorMartin that Ford surprised everyone when they released their online configurator for the utterly amazing Ford GT https://motormartin.com/2016/04/17/news-ford-officially-begins-taking-applications-for-all-new-ford-gt-supercar-at-fordgt-com/ a few short weeks ago, indeed, it cant have just been myself that went straight online to design my perfect GT. Shame about the price though… But now, due no doubt to the success of the GT website, Ford have released a variation on the same idea for their new and exciting Edge SUV.

And now, figures shown to MotorMartin by Ford themselves have revealed that more than 60,000 Ford Edge vehicles have been configured on http://www.ford.co.uk/ConfigureyourCar/Edge/Zetec since January 2016, as right-hand-drive models roll off the production line for the first time. Incredible.

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Ford data shows the flagship Sport model as the most popular choice, making up 49 per cent of the configurations, while just 11 per cent account for the lead-in Zetec series. Over 55 per cent specified the 210PS 2.0-litre TDCi diesel engine with Powershift automatic transmission and the most popular colours are Oxford White (16 per cent), Shadow Black (14 per cent) and Electric Spice (8 per cent). The average price of Edge models being configured in the UK is more than £35,000. It would certainly appear that we’re going to be seeing alot more of the Edge in the near future.

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Andy Barratt, chairman and managing director, Ford of Britain, shared with MotorMartin that: “The UK team and our extensive Ford dealer network are very excited by this exceptionally fast start for the new Ford Edge. With our existing EcoSport and Kuga SUV models enjoying healthy sales growth, there isn’t a better time to launch our new flagship Edge SUV.” And you can’t really argue with that.

Ford have cinfirmed with MotorMartin that the new Edge SUV will be available in Zetec, Titanium and Sport series – and with a choice of 180PS 2.0-litre TDCi diesel engine with six-speed manual transmission, or 210PS bi-turbo 2.0‑litre TDCi diesel with six-speed PowerShift automatic transmission – the all-new Edge is well-equipped as standard, offering Ford intelligent all-wheel drive, Active Noise Control, Pedestrian Detection, Ford DAB Audio with SYNC connectivity, privacy glass and 19in alloy wheels.

Other innovative features available include Adaptive Steering, which automatically optimises the steering response according to vehicle speed, making it easy to manoeuvre at low speeds, while remaining precise and intuitive at higher speeds; and Front Wide View Camera, which makes restricted visibility junctions or parking spaces easier to negotiate. All of which should make driving the all new Edge an excellent experience.

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The all-new upscale Ford Edge arrives in Ford’s UK dealerships this summer priced from £29,995 – joining the increasingly popular Ford Kuga ‘family-sized’ SUV from £19,995 and EcoSport compact SUV from £14,445.

MotorMartin can’t wait to drive the Edge in the very near future and share my thoughts with you loyal readers.

Where will you go?

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