News: WHAT’S IN A NAME? AUDI INTRODUCES NEW RANGE-WIDE MODEL DESIGNATIONS

What with new power trains being introduced by the bigger manufacturers an interesting issue has arisen and not one that might have been foreseen. After all, as the title suggests, ‘What’s in a name?’ And so Audi have found themselves in a situation that required a little thought and creativity to put right. 

To do so, Audi have shared with MotorMartin that they are to be adopting a standardised nomenclature for the power output designations of its model range which will apply worldwide. The names of the model series – from Audi A1 to Audi Q7 – will remain unchanged. Within the model families, combinations of two numbers will replace the various type designations previously used. The new designations stand for the specific power output and apply both to cars with combustion engines and to e-tron models with hybrid and electric drives. Now concentrate all.

Audi say that the reference value for the new model designations is the power output of the individual model in kilowatts (kW). Audi is therefore creating sub-classifications within the range based on performance levels, each identified by a two-numeral combination. For example, the numeral combination “30” will appear on the rear of all models with power outputs of between 81 and 96 kW (110PS and 130PS). And “45” represents power outputs of between 169 and 185 kW (230PS and 252PS). In each case the numerals appear along with the engine technology indicator – TFSI, TDI, g-tron or e-tron.

The number combinations identifying the performance levels in the Audi product range increase in increments of five, and they represent the hierarchy within both the respective model series and the brand’s overall model range. According to the new nomenclature, the spectrum will initially range from the Audi A1 25 TFSI with 70kW (95PS) to the Audi A8 55 TFSI with 250kW (340PS). A special place in the line-up is occupied by the high-end, high-performance S and RS models and the Audi R8. They will retain their classic names in reference to their top position in the model range. Still with me at the back?

“As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers. The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels,” explained Dr. Dietmar Voggenreiter, Board of Management Member for Sales and Marketing at AUDI AG to MotorMartin recently.

The changes will kick off with the new Audi A8 generation in the autumn of 2017. First among the two six-cylinder engines to be redesignated will be the 3.0 TDI with 210 kW – as the Audi A8 50 TDI, and the 3.0 TFSI with 250 kW – as the Audi A8 55 TFSI.
In the coming months, all Audi model series launched on the market will be assigned the new performance designations beginning when they are offered for sale. Audi will change the designations of the remaining model series in the current product range in time for the new model year changeover in the summer of 2018. 

So that’s all clear then.

Where will you go?

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