I think that it’s safe to say that we need a different approach to car buying in this country, after all, gone are the days when consumers were happy to put up with a shoddy service in a dingy showroom with, let’s be honest, not the most reliable products in the first place. There are exceptions of course, Nathaniel Cars of Bridgend being one, a dealership based halfway between Cardiff and Swansea in Southern Wales and one which has impressed MotorMartin with it’s integrity, quality of service and the number of excellent cars in stock at any one time.
So when Nathaniel Cars contacted MotorMartin recently, regarding their all new MG Store opening on 5th September, at 15 Cathedral Walk, St David’s Dewi Sant, Cardiff, CF10 2DS, MotorMartin felt duty bound to find out more.
With consumers looking to simplify aspects of their lives due to the expanded pressures of work and family the proactive management at Nathaniel Cars decided that it was time for a new approach to car buying. One that would fit more people’s lifestyles and help to create an all new buying experience. To facilitate this new attitude towards car buying, an all new MG store has been opened at the St. David’s Centre, Cardiff, making the purchase of a new MG3, MG GS or the all new MG XS once launched, a simple affair.
Indeed, Nathaniel Cars themselves have shared with MotorMartin that: You can now view, test drive and purchase an MG car with the convenience of being able to tie it in with your weekly shop or when you are dining in the city centre, all in the comfort of a shopping centre. Before emphasising that: this is a quite unique and refreshing approach to the car buying experience, that will be the automotive industry standard of the future.
How then does this all work? Nathaniel Cars have thought carefully about how to make the whole car buying process easier, starting with the bright and breezy design of the store itself, proudly displaying it’s iconic octagonal MG branding and presenting the consumer with a bright and clean modern shopping environment. Once inside there are but a few simple steps to follow.
1. Find the MG that fits your needs, with our MG product Geniuses on hand to answer any of your questions.
2. Take a test drive today and we’ll pay for your parking.
3. Select your preferred payment method. Cash or 0% finance deal, part exchange optional. (Subject to status)
4. Finally, simply choose if you would like your new MG delivered to the store, your home, or place of work at no extra cost.
So there you have it. A new approach to car buying set up to run alongside the already excellent Bridgend dealership and one which MotorMartin has every confidence in.
Where will you go?