News: MG INVESTS IN ITS DIGITAL STRATEGY

MG Motor UK have shared with MotorMartin recently that they have made further investments in their digital strategy by appointing Chris Richards as Digital & Social Media Manager, reaffirming the iconic car brand’s commitment to growth and digital best practice among its dealer network. Chris joins MG with extensive experience in the automotive industry, having worked for companies including McLaren Automotive and Fiat Chrysler, where he spent four and a half years in his roles as Digital Marketing Manager and Technical Database and CRM Manager.

And with the launch of the New MG3, this appointment comes at an exciting time for MG.

Chris commented to MotorMartin: “I’m really looking forward to playing an integral part in driving the refreshed digital strategy. The recent launch of the New MG3 in August, and the record sales performance achieved this year, show just how quickly the company is progressing to become an industry leader in high-spec affordable motoring.”

Daniel Gregorious, Head of Sales & Marketing at MG Motor UK, added: “This year has seen the MG brand go from strength-to-strength with new launches and record sales figures. We have made a number of strategic appointments so far this year with Chris being the latest. We are thrilled to welcome him to the family and look forward to his positive influence helping us to achieve our goals.”

For more information about the full range of MG models, visit: http://mg.co.uk/

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