Mitsubishi Motors in the UK have shared with MotorMartin how they have launched their new Visual Identity (VI) to their dealer network with a series of events recently at their headquarters in Cirencester, Gloucestershire.
To ensure its dealers had a fully immersive experience and a comprehensive overview of the look and feel of all aspects of the new VI, Mitsubishi Motors in the UK has, quite unbelievably created a full replica dealership, which showcases every aspect of the new customer experience from its recommended parking layout with electrified vehicle charge points to the decor and furnishings of the next generation of Mitsubishi Motors dealerships, just don’t go popping in expecting to buy your next Mitsubishi!
Rob Lindley, Managing Director, Mitsubishi Motors in the UK, explained to MotorMartin, “There is no substitute for being able to stand in a space and drink in your surroundings with your own eyes. We wanted our dealers to experience this new VI as if they were a customer – walking in for the first time and being wowed by its clean, uncluttered, contemporary style. Our vehicles are becoming evermore advanced and need to be presented in a space that reflects the energy and investment that is going into their development.”
Following the launch event, Mitsubishi have confirmed that the new VI will form part of Mitsubishi Motors in the UK’s Training Academy, ensuring every member of the Mitsubishi Motors team in the UK will get to fully experience how every aspect of the brand is evolving to keep step with its growing range of technologically advanced and increasingly ecologically-conscious vehicles.
The first dealership to adopt the new Mitsubishi Motors VI has been confirmed as JCT600 in Bradford. The dealership opened its doors on the 1st July 2019 to join the Mitsubishi Motors in the UK network. JCT600 has just begun operating and it will complete the final elements of the new VI in its design, layout and furnishings over the coming months. General Sales Manager Ryan Slater commented to MotorMartin that, “We’re honoured to be first dealership to incorporate the Mitsubishi Motors new VI and we know from talking to our customers that they are genuinely impressed by the appearance and quality of our new showroom. It reflects positively on the status and image of the vehicles and quality of the service our staff strives to provide.”
The new VI will roll out across the UK dealer network over the next 3 years as looks mightily impressive in our eyes.
Where will you go?