Curiously, whenever MotorMartin is driving on the highways and byways of West Yorkshire and beyond you can’t help but see plenty of Swifts, Vitaras and Jimnys sailing on by and yet, have you ever known a Suzuki car owner? It’s certainly a strange phenomenon and one which Suzuki are making great inroads into by revamping and in some cases, redesigning, their big sellers. Certainly, the Swift has been extremely well received since it was revamped back in 2013 and the recent redesign of the Vitara has allowed this smart looking SUV to be voted the winner of the compact crossover category in The Sunday Times Top 100 cars of 2016


And now, to take advantage of the strong range being produced by Suzuki these days, Suzuki GB PLC is expanding their dealer network and have announced to MotorMartin the launch of Snows Poole Suzuki. The appointment of the new franchise dealer in the Dorset coastal town is the third Suzuki outlet to open in the county. This brings the total number of sales locations in the vehicle manufacturer’s rapidly expanding UK network to 154.  


Suzuki have shared with MotorMartin that, primarily serving motorists in Poole and Bournemouth, the latest site on Blandford Road in Hamworthy will be operated by the family-owned Snows Motor Group which has added the Suzuki marque to its portfolio for the first time. The automotive retailer brings over 50 years’ experience of trading in the sector coupled with a long-standing reputation for outstanding customer service. Impressive.

In a move designed to increase footfall into their latest dealer, the five-car showroom has undergone an extensive refurbishment programme resulting in a contemporary environment and hospitality area with complementary Wi-Fi. Alongside the knowledgeable and welcoming sales team, the dealership houses Suzuki’s entire award-winning model range, spanning the frugal Celerio City car to the dynamic Vitara S compact SUV. Local motorists also have access to servicing and parts receptions, on-site repair and MOT bays for vehicle maintenance, and body and paint facilities. Furthermore, an external 15-car forecourt offers a selection of great value Suzuki Approved Used examples with low mileage.

Neil McCue, Group Board Director of the Snows Motor Group said to MotorMartin that: “It is a very exciting time to be joining the network when the Suzuki range is growing and vehicle sales are buoyant. Poole has always proved an important market in Dorset, hence our reason to locate our first Suzuki showroom in the town. We look forward to a sustained and successful relationship with the brand as we start a new journey together.”

When sharing the news with MotorMartin, Dale Wyatt, Sales and Marketing Director at Suzuki GB PLC, added: “We are very excited to be working with the Snows Motor Group. They are a reputable and well-established business that is well-known for putting customers first in everything that they do, and therefore new and existing Suzuki owners will be very well looked after. The Snows Motor Group is a perfect example of the partners that we are seeking when growing our retail presence across the country.”


Suzuki have announced that a range of highly affordable finance packages are available this Spring on all new ’16-registration cars*. The current offers include the 1.0-litre five-door Celerio SZ2 for as little as £79 per month based on a £1,892 deposit, and the S-Cross SZ5 1.6 DDiS ALLGRIP TCSS crossover for 48 monthly payments of £269. The 1.4-litre Vitara S Boosterjet ALLGRIP is available from £245 per month with a deposit of £2,909. For this quarter, 0% finance is available on all Swift models except 4×4 and Sport with payments from just £99 per month.

Snows Suzuki Poole is located at 490 Blandford Road, Hamworthy, Poole, Dorset BH16 5BN. For further information on the Suzuki product range, or to book a test drive, call 01202 627450 or visit

*Available until 30 June, 2016.

So then, it’s good news for Suzuki, Snows and South West based customers who now have an extra dealer in the area, well done everyone involved in making this happen. MotorMartin wishes you every success.

Where will you go?

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