MotorMartin had the pleasure of a long weekend with the rather excellent Range Rover Evoque SE tech ED4 2WD recently which had been kindly loaned by the Swansway Group, who can be contacted on 01270 419061. Land Rover have created a remarkable vehicle in the Evoque, the mix of style, technology and ability is just about perfect and so when MotorMartin read the following news report it wasn’t really any surprise.
Land Rover have informed MotorMartin that the world’s most recognisable and luxurious compact SUV, the Range Rover Evoque, reached a historic milestone recently as it celebrated its fifth year of production at Jaguar Land Rover’s advanced manufacturing facility near Liverpool, UK.
Incredibly, with over half a million sold globally in more than 180 countries since 2011, the Range Rover Evoque – driven everywhere from Madrid to Manila – is Land Rover’s greatest sales success story. It is also Land Rover’s most efficient model, thanks to its British-built Ingenium engines which offer class-leading CO2 emissions of just 109g/km and impressive fuel consumption of 68mpg.
It’s important to note how proud Land Rover are of the Range Rover Evoque and the fact that it has become a non-stop British success with 24-hour production at the Halewood plant. Since the first Evoque rolled off the production line on 4 July 2011, sales have increased five-fold from just over 22,000 in 2011 to more than 108,000 in 2015 – with a new Evoque now rolling off the production line every 170 seconds. At the same time, the workforce has also trebled to more than 4,000, with 1,500 recruited specifically to support the launch of this record-breaking vehicle in 2011. A very impressive set of figures I’m sure you’ll agree.
MotorMartin has been informed that that over the past five years, employees have clocked up more than three million night-shift hours, consuming 668,000 cups of coffee, half a million eggs and 125,000 slices of toast to keep energy levels up during an eight hour shift. A total of 1.7 billion Evoque parts have been fitted in the Trim and Final assembly area, travelling over 2.5 million miles of conveyor system.
Jaguar Land Rover associate Ash Milburn joined Halewood shortly after the launch of the Evoque and explained to MotorMartin that: “I started as an Apprentice at a very exciting time for the company. The Range Rover Evoque has been hugely successful; it has brought a lot of positive changes to Halewood and has contributed immensely to the success of Jaguar Land Rover, as well as boosting the whole UK automotive industry,” he said.
Ross Bolton, Paint Shop Production Leader, shared with MotorMartin that: “I started in February 2011 so I have witnessed the transformation in the factory that Evoque has brought with it. I have since been promoted to a Production Leader and I am grateful to the company for this amazing opportunity. I am looking forward to continuing to support the business and helping us drive our success forward into the future.”
Earlier this year, Halewood began building a new soft-top member of the Evoque family, the Range Rover Evoque Convertible; the world’s first luxury SUV convertible and another first for Land Rover. Despite the typical British summer weather, employees at Halewood enjoyed the roof-down experience of driving the Evoque Convertible on the Land Rover Experience off-road course as part of the birthday celebrations.
Richard Else, Jaguar Land Rover Halewood Operations Director, told MotorMartin that: “During my 25 years at Jaguar Land Rover it has been the last five years that have been the most eventful, exciting and rewarding. The impact which Evoque has made to our business and to Halewood is nothing short of transformational. I am immensely proud of the Halewood team; their pride, passion and commitment to getting the job done and going above and beyond is second to none.” And isn’t it great to hear the pride that the above employees have for Jaguar Land Rover and the Evoque.
Globally, the Evoque has picked up nearly 200 awards over the last five years. Halewood Operations has also picked 11 regional business awards and recently won its first national award as it took home the ‘UK Manufacturer of the Year’ crown at the Insider MADE in the UK Manufacturing Awards 2016, the most recent award can be read about here from an earlier news post.
Jaguar Land Rover have shared with MotorMartin that they have invested £600 million at the Halewood plant since 2010 to support the Range Rover Evoque (2011), Land Rover Discovery Sport (2014) and the Evoque Convertible (2016). The Evoque is also the fastest selling Land Rover of all time, accounting for one in four Land Rovers sold around the world in 2015. Local production also started in China in 2015, and more recently, announced in Brazil. So it’s another success story for Jaguar Land Rover, Halewood and their Evoque. Well done.
Below is a short film showing some of the features of the Range Rover Evoque 2016 which has been kindly provided by Land Rover’s own YouTube channel:
The Range Rover Evoque is available from £30,600 on the road for the 2.0 litre eD4 six speed manual. For more information visit www.landrover.co.uk
The following short film is MotorMartin’s review of the Range Rover Evoque SE tech ED4 2WD shared from his own YuTube channel of the same name. Have have a watch and subscribe.
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