It really doesn’t seem like that long ago that MotorMartin was sat here at the news desk looking over how the Rolls-Royce Dawn had won ‘Design of the Year’ by Robb Report and deservedly so after all, the Dawn is certainly an amazing car. So there was no real surprise up in MotorMartin Towers when it was revealed that the Daily Telegraph had declared Rolls-Royce Dawn its ‘Luxury Car of the Year’ in its annual Telegraph Cars Awards especially as the winners were selected by a panel of expert judges, road testers and some of the most respected commentators in the automotive world. 

In bestowing this most prestigious honour, the judges informed MotorMartin that, “Dawn defines the very essence of luxury motoring. There is no other car that is more relaxing to drive or makes its occupants feel so special.”

The award is one of many major international accolades Dawn has been honoured with since its global launch in March 2016 including the Telegraph’s Luxury supplement, who declared Dawn their 2015 Car of the Year.

“As the summer season begins, Dawn is already lighting up some of the world’s most desirable hotspots, presenting true patrons of luxury with the most glamorous, social Rolls-Royce in history,” shared Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars with MotorMartin recently, “The plaudits we are receiving from the world’s most important publications reflects the phenomenal demand we are experiencing for the car from a new, dynamic breed of successful men and women.”

I think it’s fair to say that the launch of Dawn represents a seminal moment for Rolls-Royce Motor Cars and promises to attract a new breed of successful, younger and dynamic customers through a highly contemporary, beautiful expression of Rolls-Royce aesthetics. MotorMartin loves it.

Where will you go?

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