September marks the first anniversary of Nissan’s partnership on crossovers with user-generated content platform Reevoo and it has produced some fascinating insights into what owners think of their Qashqai, Juke and X-Trail and has been an unqualified success in MotorMartin’s opinion.

One of the reasons why this particular partnership has been so successful for Nissan is because more than 16,200 people have reviewed their crossovers across the five countries – France, Germany, Italy, Spain and the UK – which offer Reevoo-verified reviews on the local Nissan website.

What’s clear is that customers love their Nissan crossovers. 

Qashqai – “I love the safety features such as beeping if you stray out of your lane and assisted parking. My very best favourite is the notification when the driver should take a break. I think that is ingenious.”

Juke – “It’s a fun funky quirky car. Great drive, you feel really safe. Great idea with the split level boot too, nice touch!”

X-Trail – “The engine, steering and suspension are all responsive, and give good feedback. The seats are comfortable and supportive, and with the fully adjustable rear seats there is more than enough room for five adults.”

Nissan have confirmed to MotorMartin that it’s their confidence in the quality of the cars they manufacture, coupled with an open and transparent approach to customer engagement which led to the pan-European partnership with Reevoo. The relationship is clearly working as Nissan’s research has found that people who read Reevoo comments are twice as likely to request a test drive at a Nissan dealership, compared to people who don’t read them.

Reevoo have also shared with MotorMartin that their own research reveals that 57 per cent of car buyers actively seek out owner reviews when researching a car. Furthermore, 58 per cent want an opportunity to share their feedback once they have made a purchase.

Rather interestingly, the Reevoo comments show a difference in opinion about what makes a great car across the five nations. For example, Nissan crossover owners in Germany and the UK gave their highest scores to the comfort, practicality and specification for both Qashqai and X-Trail. However, customers in France, Spain and Italy rated the cars’ driving characteristics most highly.

Reevoo’s Conversations solution offers a Q&A section where prospective buyers can ask owners about the cars they’re considering and discuss their merits. Not a bad idea.

Guillaume Cartier, Senior Vice President for Sales and Marketing, Nissan Europe, explained to MotorMartin that: “We take customer satisfaction very seriously, and Nissan’s partnership with Reevoo is the perfect illustration of that. Independent feedback breeds trust and that is something consumers want when they buy a car. We welcome customer comments, good and bad.” 

A refreshing approach by Nissan whereby you really get the sense that customer feedback is valued and acted upon. Of course the relationship between Nissan, their customers and Reevoo is beneficial for all parties but it clearly works. Well done to all involved.

Where will you go?

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