Jaguar Land Rover have been on the up and up for a considerable length of time now and has completely banished the bad old days of unreliable and poorly made products of the distant past. The vehicles being produced by Jaguar Land Rover are, in MotorMartin’s opinion, to be celebrated for being the technologically advanced driving machines that the critics and public love.
Vehicles that exude quality, desire and power mean that, unsurprisingly, Jaguar Land Rover has once again been named the largest automotive manufacturer in Britain, accounting for more than 30% of all domestic car production last year. The news follows today’s announcement from the Society of Motor Manufacturers and Traders (SMMT) that UK car manufacturers set a new record in 2016, producing 1,727,471 vehicles.
Jaguar Land Rover have explained to MotorMartin that their three vehicle manufacturing plants in Liverpool and the West Midlands increased the company’s UK production output 8% over the previous year to 544,401. Jaguar Land Rover vehicles account for five of the top ten British best-sellers globally. Impressive.
The latest figures further demonstrate the dramatic transformation undergone by Jaguar Land Rover, which has increased production from its British plants by more than 240% since 2009, when total annual production stood at 158,000 units.
Andy Goss, Jaguar Land Rover Global Sales Director, shared with MotorMartin that:“Jaguar Land Rover has once again shown that investment in new models, skills and advanced technology are critically important to ensure Britain has a thriving automotive industry – even in the face of current uncertainty.
“To be the UK’s largest automotive business once again is a tremendous achievement. We are proud to call ourselves a British company and are committed to ensuring manufacturing remains the backbone of the British economy.”
All of this success has not been given to Jaguar Land Rover but is a result of the hard work undertaken by all staff throughout the business as the company’s record year was driven by its unrelenting investment plan, with 15 all-new and significantly enhanced models hitting the market. The Jaguar F-PACE – the brand’s highest-volume model – propelled Jaguar production forward by 67%, while the Range Rover Evoque, regained the position of Land Rover’s highest-volume car following the introduction of the Convertible.
Rather incredibly, since 2010 Jaguar Land Rover has invested close to £4billion in its four British manufacturing plants, which together produce ten model lines and the company’s advanced Ingenium diesel engines. This investment includes the installation of Europe’s largest aluminium body shop, two new state-of-the-art press lines and significant technology upgrades across all assembly lines. To support this considerable expansion, the company’s manufacturing headcount has grown from 7,700 in 2010 to more than 19,000 today, demonstrating its commitment to job creation.
With more than £3billion committed to product creation this fiscal year, Jaguar Land Rover has no plans to slow down, creating yet more exciting products to delight customers around the world, which is good news for all.
Where will you go?