With the motoring landscape seemingly on the brink of massive changes it’s the braver manufacturers that are best placed to enjoy the benefits of our changing buying habits. A recent experience with the superb BMW i8 has certainly convinced the naysayers at MotorMartin Towers that hybrid and EVs are here to stay and can still offer the discerning driver pleasure in abundance. Excellent news.
And then recently the news desk here received the following news from the BMW Group which shared that BMW have sold more than 140,000 electrified (battery-electric and plug-in hybrid) vehicles in 2018, thereby confirming its leading role in the field of electromobility. In total, 142,617 (+38.4%) electrified BMW and MINI vehicles were delivered to customers around the world last year.
“Since launching the BMW i3 in 2013, the BMW Group has rapidly grown its sales of electrified vehicles. With over 140,000 delivered in 2018, we have once again achieved our ambitious target,” commented Harald Krüger, Chairman of the Board of Management of BMW AG to MotorMartin. “This great sales result and our impressive market share proves our vehicles are what the customer wants. In countries which offer appropriate infrastructure and regulatory support, we see how quickly electromobility can become the norm. I’m confident that by the end of this year, there will be a total of half a million electrified BMW Group vehicles on the roads, with much more to come as we continue to extend our model line-up over the next few years.”
This is going to be a story that has many twists and turns on the journey to come with manufacturers such as BMW leading the way with innovative thinking combined with striking designs. MotorMartin can’t wait.
Where will you go?