Seemingly around since the dawn of the motor car, 2021 will be a special year for Jeep® as it celebrates 80 years of 4×4 innovation and adventure. Started in 1941, the brand has always tried to pioneer new segments and new technologies. Its legend started with the Willys MB – the first ever mass-produced 4×4 vehicle – and continued in 1949 with the launch of the four-wheel-drive Willys Wagon, the first Sport Utility Vehicle (SUV).
Jeep® have confirmed to MotorMartin how their celebration of the 80th anniversary will play out across the whole of 2021 with dedicated events starting in early January, created to bring customers and fans closer to the heritage of the brand. The milestone will also be marked with the launch of distinctive 80th anniversary special-edition models.
These vehicles will feature distinct design flourishes and features inside and out, including distinctive seats, unique wheels, and dedicated commemorative badging. Powered by internal combustion engines and Jeep plug-in hybrid system, they will also be packed full of advanced technology and safety features and will showcase Jeep’s unparalleled 4×4 capability. Jeep 80thanniversary special edition models available in EMEA will arrive in Jeep showrooms across the region from late 2020 and early 2021.
As Jeep celebrates its eighth decade, the brand is said to be entering an exciting new phase with the introduction this summer of the Jeep Renegade 4xe and Compass 4xe – the first Jeep vehicles with plug-in hybrid technology in the EMEA region – and the recent debut of the Jeep Wrangler 4xe plug-in hybrid model in Detroit recently, further underline the brand’s commitment to electrification. Over the next few years Jeep® have committed to making an electrified option available on each nameplate in the award-winning Jeep SUV range. This is in line with the brand’s ambition to become a leader in technologies for a more eco-friendly mobility.
All electrified Jeep vehicles will carry the 4xe badge, centred around the pillars of efficiency, performance, responsibility, 4×4 capability and driver confidence. Jeep 4xe models will embody a modern vision of capability, providing the best ever balance between efficiency, driving fun and respect of the environment.
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