Those of you out there that have already read MotorMartin’s two part review of the Dacia Duster Laureate https://motormartin.com/2016/02/24/dacia-duster-you-see-a-lot-about-dont-you/ will know about the high regard in which MotorMartin holds the Duster as Dacia encompass the ‘real life’ attributes that MotorMartin is designed to celebrate. News from Dacia is eagerly anticipated here at MotorMartin Towers as they are another company that listen to their customers whilst trying to create cars that combine incredible value for money with excellent levels of practicality.
So the news that Dacia has been voted the fourth best brand in the Auto Express Driver Power 2016 Awards, improving on its impressive fifth place finish in last year’s survey, will be a welcome boost to Dacia and it’s ethos as well as the result eclipsing many luxury and premium brands into the bargain as well.
The ‘shockingly affordable’ brand recorded a score of 90.43 per cent overall after the feedback of satisfied owners saw Dacia triumph against many of the other 31 ranked brands.
Dacia have shared with MotorMartin that since their debut in the leading ownership survey in 2014, the brand has featured in the top five best manufacturers. The fourth overall finish follows Dacia winning its first ever category in the annual Auto Express Driver Power Awards, with the capacious and versatile Logan MCV estate topping the overall category for Best Family Car in this year’s survey. All great news for Dacia and their customers.
Brian Walters, Director, Research and Insights at Driver Power informed MotorMartin that: “Dacia owners praised their vehicles for reliability, the single most important factor in vehicle satisfaction according to Driver Power respondents.”
Walters continued: “Vehicle reliability is critical for any brand, but it is especially so for a relatively new brand establishing a foothold in the UK market, such as Dacia. Dacia’s performance in the 2016 Driver Power should be an invitation to new-vehicle buyers in the UK to add Dacia to their shopping list.” Which is the message that MotorMartin has also been sharing.
Commenting on Dacia’s placing in the top five best manufacturers for the third consecutive year, Louise O’Sullivan, Head of Dacia, shared with MotorMartin that: “Not only sustaining, but improving on our position shows that Dacia continues to go from strength to strength and is able to complement the unrivalled affordability of its vehicles with levels of quality and owner satisfaction that are amongst the very best that drivers can experience.”
Incredibly, in the ten years since relaunching in Europe, Dacia has sold more than 3,500,000 vehicles in Europe and the Mediterranean basin, see https://motormartin.com/2015/11/09/news-3500000-dacias-sold-worldwide/ for the full details. In the UK in 2015, Dacia sold 26,228 vehicles, an increase of 10 per cent compared to 2014. Over 74,000 Dacia models have been sold in the UK since its launch in January 2013.
More excellence then from Dacia here in the UK. Is there a better compliment than your own customers taking time out to, essentially, review their own cars in such a positive manner? Dacia, you should be very proud.
Where will you go?