MotorMartin has been rather looking forward to this car for quite some time now, especially as it looks just so damn good, improving upon the already superb looking, all new Mazda MX-5 upon which it shares its DNA. As is often the way, with the dust hardly having settled from the recent good news regarding the plethora of sales successes raised by the Society of Motor Manufacturers and Traders (SMMT), the news desk up on the top floor of MotorMartin Towers lit up like the proverbial Christmas tree when Abarth came calling.
Once the valves, gears and ticker tape had settled down and the dust wiped from the news screen, it became abundantly clear that this new Abarth 124 spider has helped Fiat Chrysler Automobiles’ high performance marque to power ahead in terms of UK sales, as today’s new car registrations figures reveal.
The scorpion brand has posted its best month ever in the UK. In super September, Abarth sold 805 cars – up 14.02 per cent on the 706 sold in the same period last year.
The SMMT have informed MotorMartin that Year-To-Date, the brand’s 3125 units was 54.02 per cent up on YTD 2015 (2029), as an increasing number of people become owners of cars from Abarth’s stunning 595 and 695 ranges – including the incredible 190hp biposto Record – and the fabulous new 124 spider two-seater which, for 2016 only, will feature a unique numbered badge.
The result means the UK is now, perhaps surprisingly, the number one country for Abarth sales, year to date ahead, even, of Italy, although a quick look at the short video below, kindly provided by Abarth for use on motormartin.com, will give you a clear indication as to why Abarth are such a success at present.
Market share of 0.17 per cent for September was up from 0.15 per cent for the same period in 2016, according to figures supplied by the Society of Motor Manufacturers and Traders (SMMT).
“This year has been an excellent one for Abarth, with September being the pinnacle,” shared Gerry Southerington, Abarth brand manager with MotorMartin recently, “The new 124 spider has clearly helped us to carry the momentum on, and we look forward to continued success as we close 2016.”
Among the delighted new owners helping to make September a success for Abarth is Bertie Bryant, of Ascot, Berkshire, who was the first person in the UK to take delivery of a 124 spider. Lucky so and so.
“I’m absolutely delighted with my new car,” explained Bertie, founder of the Abarth Owners Club to MotorMartin. “I had been looking forward to the launch of the 124 spider for some time, and now I have one of my own, it’s everything I was hoping for.”
And you can’t say fairer than that.
Where will you go?